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Digital Links

The TrackVision Platform provides comprehensive support for GS1 Digital Link standard, enabling web-based identification and data access for physical products through standardized URI structures.

Overview​

GS1 Digital Link is a global standard that bridges the physical and digital worlds by providing web-based identification for products, locations, and other supply chain entities. TrackVision's Digital Link implementation enables:

  • Web-native Product Identification - Products accessible via standard web URLs
  • Multi-format Support - QR codes, Data Matrix, and other 2D barcodes
  • Rich Metadata Access - Product information, certifications, and traceability data
  • Brand Experience Integration - Seamless connection to brand websites and applications

Base URL Structure​

TrackVision Digital Links follow the GS1 Digital Link URI syntax:

https://customer.tvai.me/{ai}/{identifier}/{qualifier}?{parameters}

Components​

  • Domain: customer.tvai.me (TrackVision's resolver domain - replace customer with your subdomain)
  • AI (Application Identifier): GS1 Application Identifier (e.g., 01 for GTIN, 414 for GLN)
  • Identifier: The actual identifier value (GTIN, GLN, etc.)
  • Qualifier: Optional additional identifiers (serial number, lot number, etc.)
  • Parameters: Query parameters for link type and data requests

Supported Identifiers​

Product Identifiers (GTIN)​

https://customer.tvai.me/01/00614141999996

Location Identifiers (GLN)​

https://customer.tvai.me/414/0614141000000

Shipment Identifiers (SSCC)​

https://customer.tvai.me/00/006141411234567890

With Serial Numbers​

https://customer.tvai.me/01/00614141999996/21/12345

With Lot Numbers​

https://customer.tvai.me/01/00614141999996/10/ABC123

TrackVision supports various link types through the linkType parameter:

Product Information​

https://customer.tvai.me/01/00614141999996?linkType=pip

Returns comprehensive product information including specifications, certifications, and compliance data.

Traceability Information​

https://customer.tvai.me/01/00614141999996?linkType=traceability

Provides supply chain traceability data and event history.

Verification​

https://customer.tvai.me/01/00614141999996?linkType=verify

Enables product authentication and anti-counterfeiting verification.

Sustainability Information​

https://customer.tvai.me/01/00614141999996?linkType=sustainability

Returns environmental impact data, certifications, and sustainability metrics.

Safety Information​

https://customer.tvai.me/01/00614141999996?linkType=safety

Provides safety data sheets, handling instructions, and regulatory information.

Brand Experience​

https://customer.tvai.me/01/00614141999996?linkType=brandHomepage

Redirects to the brand's official product page or marketing content.

Response Formats​

HTML Response (Default)​

When accessed via web browser, returns a consumer-friendly webpage with product information.

JSON-LD Response​

GET https://customer.tvai.me/01/00614141999996
Accept: application/ld+json

Returns structured data in JSON-LD format compatible with Schema.org and GS1 Web Vocabulary.

Redirection​

For link types like brandHomepage, returns a 302 redirect to the appropriate destination.

Consumer Experience​

Smart Label Interaction​

When consumers scan a TrackVision Digital Link QR code:

  1. Device Detection - Automatically detects device capabilities
  2. Content Negotiation - Serves appropriate format (mobile-optimized HTML, app deep link, etc.)
  3. Progressive Disclosure - Shows basic info first, with options to drill down
  4. Multi-language Support - Content served in consumer's preferred language

Mobile App Integration​

// Deep link handling in mobile apps
const digitalLinkUri = "https://customer.tvai.me/01/00614141999996";
const response = await fetch(digitalLinkUri, {
  headers: {
    'Accept': 'application/json',
    'X-App-Context': 'mobile-app'
  }
});

Security and Verification​

All TrackVision Digital Links include:

  • HTTPS Enforcement - Secure connections required
  • Domain Verification - Validates authentic TrackVision resolver

Implementation Guide​

For Brand Owners​

  1. Configure Products - Set up product data in TrackVision
  2. Define Link Sets - Configure available link types for each product
  3. Generate QR Codes - Create Digital Link QR codes for packaging
  4. Monitor Analytics - Track consumer engagement and scan patterns

For Developers​

  1. API Integration - Use the Digital Link API for programmatic access
  2. Custom Link Types - Define application-specific link types
  3. Webhook Integration - Receive notifications on scan events
  4. Mobile App Support - Implement deep linking and content negotiation

Best Practices​

QR Code Design​

  • Use high contrast colors
  • Maintain adequate quiet zones
  • Test scan reliability across devices
  • Include human-readable information

Content Strategy​

  • Prioritize mobile-first design
  • Implement progressive disclosure
  • Provide clear calls-to-action
  • Support multiple languages

Performance​

  • Optimize for fast loading
  • Implement caching strategies
  • Use CDN for global delivery
  • Monitor response times

Compliance and Standards​

TrackVision's Digital Link implementation is fully compliant with:

  • GS1 Digital Link Standard v1.2
  • GS1 Web Vocabulary
  • Schema.org structured data
  • W3C web standards